Understanding other factors that affect interest in use

Oct 13, 2025 by magicalceylontours.com 73 views

The Effect of Ease of Use on the Interest of Re-Use of the Go-Jek Application in the Pematang Siantar City Community

Introduction

The rapid development of information technology, especially the internet, has opened new opportunities for various sectors, including transportation. One example is online transportation services such as Go-Jek, which is increasingly popular and favored by the public. The Go-Jek application has become a convenient and efficient way for people to travel, order food, and make payments. However, the success of the Go-Jek application depends on various factors, including the ease of use of the application. This research investigates the relationship between the ease of use (perceive ease of use) of the Go-Jek application and the user's interest to use it again in the City of Pematang Siantar.

Background

The Go-Jek application is a popular online transportation service that has been widely used in various cities, including Pematang Siantar. The application offers a variety of services, including transportation, food delivery, and digital payments. However, the success of the Go-Jek application depends on various factors, including the ease of use of the application. The ease of use of the application refers to how easy it is for users to navigate and use the application. If the application is easy to use, users are more likely to use it again.

Methodology

This study uses an associative quantitative approach by involving 100 respondents who are chosen purposive sampling from the population of Pematang Siantar City. Data was collected through questionnaires that were distributed directly and online. The questionnaires were designed to measure the ease of use of the Go-Jek application and the user's interest to use it again. The data analysis includes instrument tests, classical assumptions tests, and simple linear regression analysis.

Results

The results showed that the ease of using the Go-Jek application has a positive and significant influence on the interest of users to reuse it. This is evidenced by a significant partial test (T test) which shows a significance value of 0,000 (smaller than 0.05) and the t value of 7,077 (greater than T table 1.66). The coefficient of determination (R square) of 0.338 shows that the ease of using the Go-Jek application affects the user's interest to reuse it by 33.8%. That is, 33.8% of the variations in the interest of re-use of the Go-Jek application can be explained by the ease of using the application. The rest, 66.2% is influenced by other factors that are not examined in this study.

Discussion

The finding of this study indicates that ease of use is an important factor in encouraging the interest of users to reuse the Go-Jek application. The ease of use of the application can be explained by several factors, including:

*** Intuitive interface: ** The Go-Jek application is designed with an interface that is easy to understand and use, so that users can easily order services, track orders, and make payments. *** Complete features: ** The Go-Jek application offers a variety of features that are useful for users, such as transportation services, delivery, digital payments, and so forth. *** Easy transaction process: ** GO-JEK application facilitates easy and fast transaction processes, both for ordering services and payments.

Implications for GO-JEK Application Developers

This study has several implications for Go-Jek application developers, including:

Increasing ease of use: ** Go-Jek application developers need to continue to increase the ease of use of applications by designing a more intuitive interface, adding new features that are useful, and simplify the transaction process. Understanding other factors that affect interest in use: ** GO-JEK application developers need to do further research to understand other factors that can affect the interest in re-use of the Go-Jek application, such as prices, promotion, and service quality.

Conclusion

This study shows that the ease of using the Go-Jek application has a positive and significant influence on user interest to re-use it in the City of Pematang Siantar. This shows the importance of ease of use in increasing user interest in online transportation services. The findings of this study can be used by Go-Jek application developers to improve the ease of use of the application and increase user interest in re-use.

Recommendations

Based on the findings of this study, the following recommendations are made:

Go-Jek application developers should continue to improve the ease of use of the application by designing a more intuitive interface, adding new features that are useful, and simplifying the transaction process.
Go-Jek application developers should conduct further research to understand other factors that can affect the interest in re-use of the Go-Jek application, such as prices, promotion, and service quality.
Go-Jek application developers should consider implementing a user-friendly interface that is easy to navigate and use, even for users who are not familiar with technology.

Limitations of the Study

This study has several limitations, including:

The study was conducted in a specific city, Pematang Siantar, and the findings may not be generalizable to other cities.
The study only examined the ease of use of the Go-Jek application and did not consider other factors that may affect user interest in re-use.
The study used a quantitative approach and did not collect qualitative data to provide a more in-depth understanding of the phenomenon.

Future Research Directions

Future research should consider the following directions:

Conducting a study in other cities to examine the generalizability of the findings.
Examining other factors that may affect user interest in re-use, such as prices, promotion, and service quality.
Conducting a qualitative study to provide a more in-depth understanding of the phenomenon.

References

[List of references cited in the study]

Appendix

[Appendix materials, such as questionnaires, data analysis, and other supporting materials]
Q&A: The Effect of Ease of Use on the Interest of Re-Use of the Go-Jek Application in the Pematang Siantar City Community

Introduction

In our previous article, we discussed the effect of ease of use on the interest of re-use of the Go-Jek application in the Pematang Siantar City community. The study found that the ease of using the Go-Jek application has a positive and significant influence on user interest to re-use it. In this Q&A article, we will answer some of the frequently asked questions related to the study.

Q: What is the purpose of the study?

A: The purpose of the study is to investigate the relationship between the ease of use (perceive ease of use) of the Go-Jek application and the user's interest to use it again in the City of Pematang Siantar.

Q: What is the methodology used in the study?

A: The study uses an associative quantitative approach by involving 100 respondents who are chosen purposive sampling from the population of Pematang Siantar City. Data was collected through questionnaires that were distributed directly and online.

Q: What are the findings of the study?

A: The results showed that the ease of using the Go-Jek application has a positive and significant influence on the interest of users to reuse it. The coefficient of determination (R square) of 0.338 shows that the ease of using the Go-Jek application affects the user's interest to reuse it by 33.8%.

Q: What are the implications of the study for Go-Jek application developers?

A: The study has several implications for Go-Jek application developers, including increasing the ease of use of the application by designing a more intuitive interface, adding new features that are useful, and simplifying the transaction process.

Q: What are the limitations of the study?

A: The study has several limitations, including the study was conducted in a specific city, Pematang Siantar, and the findings may not be generalizable to other cities. The study only examined the ease of use of the Go-Jek application and did not consider other factors that may affect user interest in re-use.

Q: What are the future research directions?

A: Future research should consider the following directions, including conducting a study in other cities to examine the generalizability of the findings, examining other factors that may affect user interest in re-use, and conducting a qualitative study to provide a more in-depth understanding of the phenomenon.

Q: What are the recommendations for Go-Jek application developers?

A: Based on the findings of the study, the following recommendations are made, including Go-Jek application developers should continue to improve the ease of use of the application by designing a more intuitive interface, adding new features that are useful, and simplifying the transaction process.

Q: What are the benefits of the study?

A: The study provides several benefits, including it provides insights into the relationship between the ease of use of the Go-Jek application and user interest in re-use, it provides recommendations for Go-Jek application developers to improve the ease of use of the application, and it contributes to the body of knowledge in the field of information technology.

Q: What are the future implications of the study?

A: The study has several future implications, including it may lead to the development of more user-friendly applications, it may lead to the improvement of the user experience, and it may lead to the increase of user interest in re-use of the Go-Jek application.

Conclusion

In conclusion, the study provides insights into the relationship between the ease of use of the Go-Jek application and user interest in re-use. The study has several implications for Go-Jek application developers, including increasing the ease of use of the application by designing a more intuitive interface, adding new features that are useful, and simplifying the transaction process. The study also has several limitations, including the study was conducted in a specific city, Pematang Siantar, and the findings may not be generalizable to other cities.