The study was conducted in a specific location

Oct 13, 2025 by magicalceylontours.com 80 views

The Effect of Electronic Payment System on Bubble Drink Drink Purchasing Decisions in Millennial Era

Introduction

In the modern era, the millennial generation has become increasingly familiar with digital technology, which has led to a significant shift in consumer behavior and preferences. As a result, businesses are required to adapt to the times, including in the payment method. Electronic payment system or electronic payment (e-payment) has become increasingly popular and is the main choice for millennial consumers. This study aims to examine the effect of e-payment on the decision to purchase beverages bubble drink at Gulu Gulu Chesse Tea Sun Plaza Medan.

Background

The demand for drinks bubble drink has increased significantly, encouraging the emergence of various brands and fierce competition in this beverage industry. As a result, businesses are required to develop effective strategies to attract and retain customers. One of the key factors that can influence consumer purchasing decisions is the payment method. In this study, we will examine the effect of e-payment on the decision to purchase beverages bubble drink.

Research Methods

This study used a quantitative approach with an associative approach. A total of 96 respondents were chosen as research samples using the _purposive sampling method. Data was collected through closed questionnaires and secondary data from journals and research books. The data analysis includes validity tests, reliability, classical assumptions, simple linear regression, and hypothetical tests.

The Effect of E-Payment on Purchasing Decisions

The results of this study showed that e-payment had a significant influence on purchasing decisions. The ease, comfort, and discounts offered by E-Payment are the driving factors for consumers to choose products. The E-Payment Indicator has the highest influence on purchasing decisions, which shows that millennial consumers are greatly affected by the ease and efficiency of the electronic payment system. On the other hand, the Indicator of determining the time of purchase has the lowest influence, which shows that consumers buy drinks bubble drink not because of promotions or holidays, but because they like the taste and characteristics of these drinks.

Further Analysis

This study has important implications for beverage business actors bubble drink. Increasing adoption of e-payment can increase sales and customer loyalty. Strategies that can be done include:

Increasing the e-Payment transaction ease and security: This can be achieved by providing a user-friendly interface and ensuring the security of transactions.
Provide discounts and special promos for e-payment transactions: This can be achieved by offering exclusive discounts and promotions to customers who use e-payment.
Offering a loyalty program that is integrated with e-payment: This can be achieved by developing a loyalty program that rewards customers for using e-payment.
Conducting education to consumers about the benefits and convenience of e-payment: This can be achieved by providing education and training to consumers about the benefits and convenience of e-payment.

Conclusion

In conclusion, the electronic payment system has a significant influence on the decision to purchase beverages bubble drink in the millennial era. Increasing e-payment adoption can be an effective strategy for increasing customer sales and loyalty. By implementing the strategies mentioned above, businesses can increase their sales and customer loyalty, and stay competitive in the market.

Recommendations

Based on the findings of this study, the following recommendations are made:

Businesses should increase their adoption of e-payment: This can be achieved by investing in e-payment infrastructure and providing education and training to consumers about the benefits and convenience of e-payment.
Businesses should provide discounts and special promos for e-payment transactions: This can be achieved by offering exclusive discounts and promotions to customers who use e-payment.
Businesses should offer a loyalty program that is integrated with e-payment: This can be achieved by developing a loyalty program that rewards customers for using e-payment.
Businesses should conduct education to consumers about the benefits and convenience of e-payment: This can be achieved by providing education and training to consumers about the benefits and convenience of e-payment.

Limitations of the Study

This study has several limitations, including:

The study was conducted in a specific location: The study was conducted in Gulu Gulu Chesse Tea Sun Plaza Medan, which may not be representative of other locations.
The study used a small sample size: The study used a sample size of 96 respondents, which may not be representative of the larger population.
The study used a quantitative approach: The study used a quantitative approach, which may not capture the nuances of consumer behavior.

Future Research Directions

Future research should aim to:

Examine the effect of e-payment on consumer behavior in other industries: This can be achieved by conducting studies in other industries, such as retail or hospitality.
Examine the effect of e-payment on consumer behavior in different locations: This can be achieved by conducting studies in different locations, such as urban or rural areas.
Examine the effect of e-payment on consumer behavior in different age groups: This can be achieved by conducting studies in different age groups, such as millennials or Gen Z.

Conclusion

Q: What is the main objective of this study?

A: The main objective of this study is to examine the effect of electronic payment system on bubble drink drink purchasing decisions in the millennial era.

Q: What is the significance of this study?

A: This study is significant because it provides insights into the effect of electronic payment system on consumer behavior, particularly in the millennial era. The findings of this study can be used by businesses to develop effective strategies to attract and retain customers.

Q: What are the key findings of this study?

A: The key findings of this study are:

Electronic payment system has a significant influence on purchasing decisions.
Ease, comfort, and discounts offered by E-Payment are the driving factors for consumers to choose products.
E-Payment Indicator has the highest influence on purchasing decisions.
Indicator of determining the time of purchase has the lowest influence.

Q: What are the implications of this study for businesses?

A: The implications of this study for businesses are:

Increasing adoption of e-payment can increase sales and customer loyalty.
Businesses should increase their adoption of e-payment.
Businesses should provide discounts and special promos for e-payment transactions.
Businesses should offer a loyalty program that is integrated with e-payment.
Businesses should conduct education to consumers about the benefits and convenience of e-payment.

Q: What are the limitations of this study?

A: The limitations of this study are:

The study was conducted in a specific location.
The study used a small sample size.
The study used a quantitative approach.

Q: What are the future research directions?

A: The future research directions are:

Examine the effect of e-payment on consumer behavior in other industries.
Examine the effect of e-payment on consumer behavior in different locations.
Examine the effect of e-payment on consumer behavior in different age groups.

Q: What are the recommendations for businesses?

A: The recommendations for businesses are:

Increase their adoption of e-payment.
Provide discounts and special promos for e-payment transactions.
Offer a loyalty program that is integrated with e-payment.
Conduct education to consumers about the benefits and convenience of e-payment.

Q: What are the benefits of e-payment for consumers?

A: The benefits of e-payment for consumers are:

Convenience: E-payment allows consumers to make payments quickly and easily.
Security: E-payment provides a secure way to make payments.
Discounts: E-payment often offers discounts and special promos.
Loyalty program: E-payment can be integrated with a loyalty program to reward consumers.

Q: What are the challenges of e-payment for businesses?

A: The challenges of e-payment for businesses are:

Security: Businesses need to ensure that their e-payment system is secure.
Integration: Businesses need to integrate their e-payment system with their existing systems.
Customer education: Businesses need to educate their customers about the benefits and convenience of e-payment.

Q: What are the future trends in e-payment?

A: The future trends in e-payment are:

Mobile payment: Mobile payment is becoming increasingly popular.
Contactless payment: Contactless payment is becoming increasingly popular.
Biometric payment: Biometric payment is becoming increasingly popular.
Artificial intelligence: Artificial intelligence is being used to improve the e-payment experience.