The Role of Customer Experience in Customer Satisfaction

Oct 13, 2025 by magicalceylontours.com 3 views

The Influence of Customer Experience, Price, and Location on Customer Satisfaction in Mawar Bakery Tanjung Morawa

Understanding the Importance of Customer Satisfaction in Business

In today's competitive business world, understanding customer satisfaction is crucial for achieving success. This is especially true for Mawar Bakery Tanjung Morawa, which seeks to improve customer experience through several important factors, namely customer experience, price, and location. This study aims to analyze the influence of these three factors on customer satisfaction in Mawar Bakery, as well as find out which factors are the most dominant in influencing customer satisfaction.

Research Methodology: A Comprehensive Approach

This research was conducted at Mawar Bakery Tanjung Morawa, with a subject consisting of a registered customer as a member, marked by a member card. The analysis method used includes descriptive statistical analysis and multiple linear regression analysis. In this study, primary and secondary data were processed, using SPSS analysis tools for Windows. Statistical testing is carried out using the T test, F test, and determinant coefficient (R²). This comprehensive approach ensures that the results are reliable and accurate, providing valuable insights into the factors that influence customer satisfaction.

Results and Findings: A Positive Influence on Customer Satisfaction

The results showed that simultaneously, customer experience, price, and location had a positive and significant influence on customer satisfaction in Mawar Bakery Tanjung Morawa. Partially, each factor also shows a significant positive effect. The adjusted value of R² of 0.430 indicates that 43% of customer satisfaction can be explained by these three variables, while the remaining 57% is influenced by other factors that are not examined in this study. These findings suggest that customer experience, price, and location are crucial factors that contribute to customer satisfaction in Mawar Bakery.

The Role of Customer Experience in Customer Satisfaction

Customer experience is a critical factor that contributes to customer satisfaction. Good customer experience, ranging from friendly service to a comfortable atmosphere, contributes greatly to customer satisfaction. This shows that companies need to pay attention to details in services and interactions with customers to build loyalty. By providing excellent customer experience, Mawar Bakery can create a positive impression on customers, leading to increased customer satisfaction and loyalty.

The Impact of Price on Customer Satisfaction

Price is another important factor that influences customer satisfaction. Competitive prices and in accordance with product quality are very influential on customer satisfaction. If customers feel that they get good value for what they pay, chances are they will return and recommend the place to others. Mawar Bakery needs to ensure that its prices are competitive and aligned with the quality of its products to maintain customer satisfaction.

The Significance of Location in Customer Satisfaction

Location accessibility is also a factor that cannot be ignored. Bakery roses that are easily accessible can attract more customers. Therefore, choosing a strategic location is very important for business success. Mawar Bakery needs to consider the location of its bakery to ensure that it is easily accessible to customers, thereby increasing customer satisfaction.

Conclusion: A Call to Action for Mawar Bakery

From this study, it can be concluded that customer experience, price, and location are important factors that contribute to customer satisfaction in Mawar Bakery Tanjung Morawa. To increase customer satisfaction, management needs to focus on continuous improvement in all these aspects. By paying attention and optimizing these three factors, Mawar Bakery can not only maintain its regular customers but also attract new customers. In the future, companies are advised to conduct further research to explore other variables that may play a role in customer satisfaction.

Recommendations for Mawar Bakery

Based on the findings of this study, the following recommendations are made for Mawar Bakery:

Improve customer experience: Mawar Bakery needs to focus on providing excellent customer experience by paying attention to details in services and interactions with customers.
Competitive pricing: Mawar Bakery needs to ensure that its prices are competitive and aligned with the quality of its products.
Strategic location: Mawar Bakery needs to consider the location of its bakery to ensure that it is easily accessible to customers.
Continuous improvement: Mawar Bakery needs to focus on continuous improvement in all these aspects to increase customer satisfaction.

By implementing these recommendations, Mawar Bakery can increase customer satisfaction, maintain its regular customers, and attract new customers.
Frequently Asked Questions: The Influence of Customer Experience, Price, and Location on Customer Satisfaction in Mawar Bakery Tanjung Morawa

Q: What is the main objective of this study?

A: The main objective of this study is to analyze the influence of customer experience, price, and location on customer satisfaction in Mawar Bakery Tanjung Morawa.

Q: What research methodology was used in this study?

A: This research was conducted at Mawar Bakery Tanjung Morawa, with a subject consisting of a registered customer as a member, marked by a member card. The analysis method used includes descriptive statistical analysis and multiple linear regression analysis.

Q: What are the results of this study?

A: The results showed that simultaneously, customer experience, price, and location had a positive and significant influence on customer satisfaction in Mawar Bakery Tanjung Morawa. Partially, each factor also shows a significant positive effect.

Q: What is the role of customer experience in customer satisfaction?

A: Customer experience is a critical factor that contributes to customer satisfaction. Good customer experience, ranging from friendly service to a comfortable atmosphere, contributes greatly to customer satisfaction.

Q: How does price influence customer satisfaction?

A: Price is another important factor that influences customer satisfaction. Competitive prices and in accordance with product quality are very influential on customer satisfaction.

Q: What is the significance of location in customer satisfaction?

A: Location accessibility is also a factor that cannot be ignored. Bakery roses that are easily accessible can attract more customers.

Q: What are the recommendations for Mawar Bakery based on the findings of this study?

A: Based on the findings of this study, the following recommendations are made for Mawar Bakery:

Improve customer experience: Mawar Bakery needs to focus on providing excellent customer experience by paying attention to details in services and interactions with customers.
Competitive pricing: Mawar Bakery needs to ensure that its prices are competitive and aligned with the quality of its products.
Strategic location: Mawar Bakery needs to consider the location of its bakery to ensure that it is easily accessible to customers.
Continuous improvement: Mawar Bakery needs to focus on continuous improvement in all these aspects to increase customer satisfaction.

Q: What are the implications of this study for businesses?

A: This study has implications for businesses in understanding the importance of customer experience, price, and location in customer satisfaction. Businesses need to focus on providing excellent customer experience, competitive pricing, and strategic location to increase customer satisfaction.

Q: What are the limitations of this study?

A: This study has limitations in that it only examines the influence of customer experience, price, and location on customer satisfaction in Mawar Bakery Tanjung Morawa. Further research is needed to explore other variables that may play a role in customer satisfaction.

Q: What are the future research directions based on the findings of this study?

A: Based on the findings of this study, future research directions include:

Exploring other variables that influence customer satisfaction: Further research is needed to explore other variables that may play a role in customer satisfaction.
Comparing the influence of customer experience, price, and location on customer satisfaction across different businesses: This study only examines the influence of customer experience, price, and location on customer satisfaction in Mawar Bakery Tanjung Morawa. Further research is needed to compare the influence of these factors across different businesses.