S1 Marketing and Human Resource Management Management

Oct 13, 2025 by magicalceylontours.com 5 views

The Secret of Success: Unveiling the Effect of Marketing Mix on Student Decisions Choosing the IBBI Medan College of Economics (STIE)

Introduction

In the competitive world of education, institutions must employ effective marketing strategies to attract prospective students. The IBBI Medan College of Economics (STIE) has successfully attracted hundreds of students to its three excellent study programs: D-III Office, D-III Informatics, and S1 Marketing Management and Human Resources Management. This research aims to reveal the secret of STIE IBBI Medan's success by analyzing the effect of marketing mix on student decisions in choosing the institution.

The Enchanting Marketing Mix

The marketing mix, comprising products (study programs), prices (SPP), promotion, place, process, person (person), and service, has a significant influence on students' decisions in choosing STIE IBBI Medan. A multiple linear regression analysis shows that these factors can jointly explain 60.8% of the dependent variable variations (the decision to choose STIE IBBI Medan), while the rest (39.2%) is influenced by other factors that are not examined.

Product (Study Program): The Main Key in Attracting Students

The study program offered is the main key in attracting students. STIE IBBI Medan offers a study program that is relevant to the needs of the job market, such as D-III offices needed in various business sectors, D-III Informatics that are increasingly vital in the digital age, as well as S1 Marketing and Human Resource Management Management that is always sought in the business world. The study program is designed to equip students with the necessary skills and knowledge to succeed in their chosen careers.

The Importance of Study Programs in Attracting Students

The study program offered by STIE IBBI Medan is carefully designed to meet the needs of the job market. The institution's study programs are relevant to the needs of various business sectors, making them attractive to prospective students. The study programs are designed to equip students with the necessary skills and knowledge to succeed in their chosen careers.

D-III Office: This study program is designed to equip students with the necessary skills and knowledge to succeed in various business sectors, such as finance, marketing, and human resources.
D-III Informatics: This study program is designed to equip students with the necessary skills and knowledge to succeed in the digital age, such as data analysis, software development, and cybersecurity.
S1 Marketing and Human Resource Management Management: This study program is designed to equip students with the necessary skills and knowledge to succeed in the business world, such as marketing, human resources, and management.

Price (SPP): Adjusts to Student Purchasing Power

Price factor (SPP) is also an important consideration for prospective students. STIE IBBI Medan understands that quality education access must be affordable for all levels of society. The institution's strategy for determining a competitive and flexible SPP, with various payment schemes, is a key factor in attracting students.

The Importance of Price in Attracting Students

The price factor (SPP) is an important consideration for prospective students. STIE IBBI Medan understands that quality education access must be affordable for all levels of society. The institution's strategy for determining a competitive and flexible SPP, with various payment schemes, is a key factor in attracting students.

Competitive Pricing: STIE IBBI Medan's pricing strategy is designed to be competitive with other institutions, making it an attractive option for prospective students.
Flexible Payment Schemes: The institution offers various payment schemes, such as installment payments and scholarships, to make education more affordable for students.

Promotion: Spread the Charm of STIE IBBI Medan

Promotion is a bridge to introduce STIE IBBI Medan to prospective students. Creative and effective promotional strategies, such as informative websites, promotional activities on campus, and partnerships with various media, succeeded in reaching the right prospective students.

The Importance of Promotion in Attracting Students

Promotion is a key factor in attracting students to STIE IBBI Medan. The institution's promotional strategies are designed to reach the right prospective students, making them aware of the institution's study programs and services.

Informative Websites: STIE IBBI Medan's website provides prospective students with information about the institution's study programs, services, and facilities.
Promotional Activities on Campus: The institution's promotional activities on campus, such as open houses and career fairs, provide prospective students with an opportunity to interact with faculty and staff.
Partnerships with Various Media: STIE IBBI Medan's partnerships with various media, such as newspapers and online platforms, provide prospective students with information about the institution's study programs and services.

Place: Strategic Location and Charming Facilities

Strategic and easily accessible campus location, as well as adequate facilities, is a special attraction for prospective students. STIE IBBI Medan with a comfortable location and facilities that support the teaching and learning process provides a pleasant and memorable learning experience.

The Importance of Place in Attracting Students

The place factor is an important consideration for prospective students. STIE IBBI Medan's strategic location and charming facilities make it an attractive option for students.

Strategic Location: The institution's location is easily accessible, making it convenient for students to attend classes and participate in extracurricular activities.
Adequate Facilities: The institution's facilities, such as classrooms, laboratories, and libraries, support the teaching and learning process, providing students with a pleasant and memorable learning experience.

Process: Smooth System and Ease of Administration

The easy and fast registration and administrative process, as well as a structured learning system, is an important factor in providing satisfaction to prospective students. STIE IBBI Medan with an efficient system guarantees the smooth process of education for students.

The Importance of Process in Attracting Students

The process factor is an important consideration for prospective students. STIE IBBI Medan's efficient system guarantees the smooth process of education for students.

Easy and Fast Registration: The institution's registration process is easy and fast, making it convenient for students to enroll in study programs.
Structured Learning System: The institution's learning system is structured, providing students with a clear understanding of the curriculum and assessment requirements.

People (Person): The Closeness of Lecturers and Staff

The hospitality and professionalism of lecturers and staff have a big influence in creating a comfortable and supportive learning atmosphere. STIE IBBI Medan put forward a harmonious relationship between lecturers and staff and students so as to create a conducive learning climate.

The Importance of People in Attracting Students

The people factor is an important consideration for prospective students. STIE IBBI Medan's lecturers and staff are hospitable and professional, creating a comfortable and supportive learning atmosphere.

Hospitable and Professional Lecturers and Staff: The institution's lecturers and staff are hospitable and professional, providing students with a comfortable and supportive learning environment.
Harmonious Relationship: The institution's lecturers and staff maintain a harmonious relationship with students, creating a conducive learning climate.

Service: Responsive and Professional

Responsive and professional services from STIE IBBI Medan are an important factor in building the trust of prospective students. Student satisfaction with services on campus is a concrete proof of STIE IBBI Medan's commitment in providing excellent service.

The Importance of Service in Attracting Students

The service factor is an important consideration for prospective students. STIE IBBI Medan's responsive and professional services build trust with prospective students.

Responsive and Professional Services: The institution's services, such as student support and counseling, are responsive and professional, providing students with a high level of satisfaction.
Student Satisfaction: Student satisfaction with services on campus is a concrete proof of STIE IBBI Medan's commitment in providing excellent service.

Conclusion

The marketing mix applied by STIE IBBI Medan carefully captivates the hearts of prospective students. The right and effective marketing strategy has a significant influence on student decisions in choosing STIE IBBI Medan. The success of STIE IBBI Medan in attracting students is proof that directed and measurable marketing plays an important role in creating competitive advantage in the world of education.

Recommendations

Based on the findings of this research, the following recommendations are made:

Continuously Evaluate and Improve Marketing Mix: STIE IBBI Medan should continuously evaluate and improve its marketing mix to ensure that it remains effective in attracting students.
Increase Awareness of Study Programs: The institution should increase awareness of its study programs among prospective students, highlighting the benefits and unique features of each program.
Improve Services: The institution should improve its services, such as student support and counseling, to build trust with prospective students and provide a high level of satisfaction.

By implementing these recommendations, STIE IBBI Medan can continue to attract students and maintain its competitive advantage in the world of education.
Frequently Asked Questions (FAQs) about the Marketing Mix of STIE IBBI Medan

Introduction

In our previous article, we discussed the marketing mix of STIE IBBI Medan and its significant influence on student decisions in choosing the institution. In this article, we will answer some frequently asked questions (FAQs) about the marketing mix of STIE IBBI Medan.

Q1: What is the marketing mix of STIE IBBI Medan?

A1: The marketing mix of STIE IBBI Medan consists of seven elements: product (study programs), price (SPP), promotion, place, process, person (lecturers and staff), and service.

Q2: How does the marketing mix of STIE IBBI Medan attract students?

A2: The marketing mix of STIE IBBI Medan attracts students by offering relevant study programs, competitive pricing, effective promotion, strategic location, smooth system, hospitable and professional lecturers and staff, and responsive and professional services.

Q3: What is the importance of product (study programs) in the marketing mix of STIE IBBI Medan?

A3: The product (study programs) is the main key in attracting students. STIE IBBI Medan offers study programs that are relevant to the needs of the job market, such as D-III offices, D-III Informatics, and S1 Marketing and Human Resource Management Management.

Q4: How does STIE IBBI Medan determine its pricing strategy?

A4: STIE IBBI Medan determines its pricing strategy by considering the needs of prospective students and the competitive market. The institution offers a competitive and flexible SPP, with various payment schemes, to make education more affordable for students.

Q5: What is the role of promotion in the marketing mix of STIE IBBI Medan?

A5: Promotion is a bridge to introduce STIE IBBI Medan to prospective students. The institution uses creative and effective promotional strategies, such as informative websites, promotional activities on campus, and partnerships with various media, to reach the right prospective students.

Q6: Why is the place factor important in the marketing mix of STIE IBBI Medan?

A6: The place factor is important because it provides a comfortable and accessible location for students to attend classes and participate in extracurricular activities. STIE IBBI Medan's strategic location and charming facilities make it an attractive option for students.

Q7: What is the importance of process in the marketing mix of STIE IBBI Medan?

A7: The process factor is important because it provides a smooth and efficient system for students to register and complete their studies. STIE IBBI Medan's efficient system guarantees the smooth process of education for students.

Q8: Why is the people factor important in the marketing mix of STIE IBBI Medan?

A8: The people factor is important because it provides a comfortable and supportive learning atmosphere. STIE IBBI Medan's lecturers and staff are hospitable and professional, creating a conducive learning climate.

Q9: What is the role of service in the marketing mix of STIE IBBI Medan?

A9: Service is an important factor in building trust with prospective students. STIE IBBI Medan's responsive and professional services provide students with a high level of satisfaction and a positive learning experience.

Q10: How can STIE IBBI Medan continue to attract students?

A10: STIE IBBI Medan can continue to attract students by continuously evaluating and improving its marketing mix, increasing awareness of its study programs, and improving its services.

Conclusion

In conclusion, the marketing mix of STIE IBBI Medan is a key factor in attracting students. By understanding the importance of each element of the marketing mix, STIE IBBI Medan can continue to attract students and maintain its competitive advantage in the world of education.