Product Quality and Purchase Decisions

Oct 13, 2025 by magicalceylontours.com 5 views

Introduction

In the current era, the retail industry has experienced significant growth, with many companies taking advantage of opportunities to open new businesses, one of which is with an increasingly developed distro concept. Distro is a place that distributes various types of goods, especially clothing, for various groups. With so many types of products offered, these companies are competing to implement strategies that are able to maintain customer satisfaction with the products they produce. Product quality is the main key in creating that satisfaction. It is essential for business owners to understand the impact of product quality on purchasing decisions, as it can significantly influence consumer behavior.

Product Quality and Purchase Decisions

Product quality can be defined as the ability of a product to meet various functions, which includes endurance, reliability, accuracy, ease of use, and other attributes. In this study, product quality consists of several dimensions, namely Design Quality, Production Quality, Delivery Quality, and Relationship Quality. This research focuses on Ouval Research consumers located on Jl. Dr. Mansyur, Medan. The study aims to investigate the relationship between product quality and purchasing decisions, with the ultimate goal of providing insights for business owners to improve their product quality and increase customer satisfaction.

Research Methods and Results

The study employed a quantitative research approach with an associative design. The sample consisted of 96 Ouval Research consumers. The data analysis techniques used include instrument testing, classical assumption tests, simple linear regression analysis, and hypothesis testing. The analysis results show that product quality variables have a significant effect on purchasing decisions. This is indicated by the T-count value of 22.132, which is greater than T-table 1,985, and a significance value of 0,000. This shows that product quality has a positive and significant effect on consumer purchasing decisions.

The R Square value obtained in this study was 83.9%, which indicated that 83.9% of purchasing decisions were influenced by product quality. The remaining 16.1% is influenced by other factors not examined in this study. The results of this study provide valuable insights for business owners to improve their product quality and increase customer satisfaction.

Additional Analysis and Explanation

The results of this study show how important the quality of the product is to influence consumer purchasing decisions. In the clothing business, especially those based on distro, product quality can be a significant determinant. Consumers are now increasingly selective in choosing products, and they tend to turn to brands that offer better quality. Design Quality, Production Quality, and Delivery Quality are key elements that must be considered by business people. An attractive design can attract the attention of consumers, while good quality production guarantees that the product is durable. Timely shipping is also very important to increase consumer confidence in the brand.

In the context of Ouval Research, the application of marketing strategies that focus on improving product quality is a very appropriate step to gain trust and customer satisfaction. This should be a major concern for companies that want to compete in this increasingly competitive market. By prioritizing product quality, business owners can increase customer loyalty and retention, ultimately leading to increased sales and revenue.

Conclusion

In conclusion, product quality not only affects purchasing decisions, but can also be an effective marketing tool. Companies that are able to maintain and improve the quality of their products will have a significant competitive advantage in the market. Therefore, it is essential for business people to always pay attention to aspects of quality in each of their production lines and services. By doing so, they can increase customer satisfaction, loyalty, and retention, ultimately leading to increased sales and revenue.

Recommendations

Based on the findings of this study, the following recommendations are made:

Prioritize product quality: Business owners should prioritize product quality as a key factor in their marketing strategies.
Improve design quality: Business owners should focus on improving the design quality of their products to attract the attention of consumers.
Enhance production quality: Business owners should ensure that their products are of high quality and durable.
Improve delivery quality: Business owners should focus on improving the delivery quality of their products to increase consumer confidence in the brand.
Monitor customer satisfaction: Business owners should regularly monitor customer satisfaction to ensure that their products meet the needs and expectations of their customers.

By following these recommendations, business owners can increase customer satisfaction, loyalty, and retention, ultimately leading to increased sales and revenue.

Q: What is the main goal of this study?

A: The main goal of this study is to investigate the relationship between product quality and purchasing decisions, with the ultimate goal of providing insights for business owners to improve their product quality and increase customer satisfaction.

Q: What are the dimensions of product quality examined in this study?

A: The dimensions of product quality examined in this study include Design Quality, Production Quality, Delivery Quality, and Relationship Quality.

Q: What is the significance of product quality in the clothing business?

A: Product quality is a significant determinant in the clothing business, as consumers are now increasingly selective in choosing products and tend to turn to brands that offer better quality.

Q: What are the key elements that must be considered by business people to improve product quality?

A: The key elements that must be considered by business people to improve product quality include Design Quality, Production Quality, and Delivery Quality.

Q: How can business owners increase customer satisfaction and loyalty?

A: Business owners can increase customer satisfaction and loyalty by prioritizing product quality, improving design quality, enhancing production quality, improving delivery quality, and monitoring customer satisfaction.

Q: What is the impact of product quality on purchasing decisions?

A: The results of this study show that product quality has a significant effect on purchasing decisions, with 83.9% of purchasing decisions influenced by product quality.

Q: What are the implications of this study for business owners?

A: The implications of this study for business owners are that they should prioritize product quality as a key factor in their marketing strategies, improve design quality, enhance production quality, improve delivery quality, and monitor customer satisfaction to increase customer satisfaction, loyalty, and retention.

Q: How can business owners measure the effectiveness of their product quality improvement strategies?

A: Business owners can measure the effectiveness of their product quality improvement strategies by monitoring customer satisfaction, loyalty, and retention, as well as sales and revenue.

Q: What are the limitations of this study?

A: The limitations of this study include the use of a single sample of consumers from Ouval Research, Medan, and the examination of only four dimensions of product quality.

Q: What are the future research directions based on this study?

A: Future research directions based on this study include examining the impact of product quality on purchasing decisions in different industries, exploring the role of other factors such as price and promotion in influencing purchasing decisions, and developing a more comprehensive model of the relationship between product quality and purchasing decisions.

Q: What are the practical implications of this study for business owners?

A: The practical implications of this study for business owners are that they should prioritize product quality as a key factor in their marketing strategies, improve design quality, enhance production quality, improve delivery quality, and monitor customer satisfaction to increase customer satisfaction, loyalty, and retention.

Q: How can business owners apply the findings of this study to their business?

A: Business owners can apply the findings of this study to their business by prioritizing product quality, improving design quality, enhancing production quality, improving delivery quality, and monitoring customer satisfaction to increase customer satisfaction, loyalty, and retention.