Invest in adequate capital

Oct 13, 2025 by magicalceylontours.com 142 views

Analysis of Factors Affecting the Revenue of Women's Clothing Traders in the Tanjung Morawa City Market

Introduction

The Tanjung Morawa City Market in Deli Serdang Regency is a bustling hub of economic activity, with numerous women's clothing traders operating in the area. Despite the growing demand for women's clothing, the income of these traders remains a significant concern. This study aims to identify the factors that affect the income of women's clothing traders in the Tanjung Morawa City Market, using multiple linear regression analysis methods.

Methodology

This study involved the entire population of women's clothing traders in the market, with a sampling technique known as saturated sampling. The number of populations is relatively small, with less than 50 people, making this method suitable for the study. The analysis used multiple linear regression analysis methods to identify the factors that affect the income of traders.

Results

The results of the analysis showed that there was a significant relationship between traders' income and trading hours variables (X1), capital (X2), and trading experience (X3). The Fcount value was obtained as 18.024, which was greater than Ftable (2,825 at α = 5%). This shows that the combination of these variables simultaneously affects the income of traders. In other words, alternative hypotheses (ha) are accepted and the null hypothesis (Ho) is rejected.

However, if viewed partially, the influence of each variable shows different results. For the trading hours variable (X1), the value of the tcount is -2.382, which is not significant to income, because it does not meet the criteria (tcount> ttable), where ttable at α = 5% is 2.021. Conversely, the trading capital variable (X2) has a tcount of 6.949, which shows a significant influence on income. Trading experience (X3) also has a tcount of 2,212, but it is not significant because it does not meet the established criteria.

Determinant Coefficient

The determinant coefficient obtained by 0.557 shows that 55.7% of traders' income variations can be explained by the variables studied, while the remaining 44.3% are influenced by other factors outside the scope of this study.

Additional Analysis and Explanation

In the context of the local economy, the income of women's clothing traders in the Tanjung Morawa City market is not only influenced by internal factors such as capital, trading hours, and experience, but also by external conditions. For example, market development, competition with other traders, and changing fashion trends can affect the attractiveness of the products sold.

Trading clock factors that do not have a significant effect can be influenced by the quality of services, promotions, or even strategic trading locations. Adequate capital is the key, especially in the clothing industry that often requires initial investment for various and attractive stock purchases. In addition, business experiences cannot be underestimated, because those who are more experienced tend to have better marketing strategies, are able to build relationships with customers, and manage finances more efficiently.

Conclusion

To increase income, traders in the Tanjung Morawa City market need to consider not only the factors that have been studied, but also other aspects such as effective marketing, product innovation, and maintain good relations with customers. This study provides valuable insights for traders and stakeholders in formulating strategies to increase their income in this competitive market.

Recommendations

Based on the findings of this study, the following recommendations are made:

Invest in adequate capital: Traders need to invest in adequate capital to purchase attractive and varied stock, which can increase their income.
Improve trading hours: Traders need to improve their trading hours to increase their income, as trading hours have a significant effect on income.
Develop marketing strategies: Traders need to develop effective marketing strategies to increase their income, as marketing strategies have a significant effect on income.
Maintain good relations with customers: Traders need to maintain good relations with customers to increase their income, as customer relationships have a significant effect on income.
Monitor market trends: Traders need to monitor market trends to increase their income, as market trends have a significant effect on income.

Limitations

This study has several limitations, including:

Small sample size: The study involved a small sample size, which may limit the generalizability of the findings.
Limited scope: The study only focused on the factors that affect the income of women's clothing traders in the Tanjung Morawa City market, and did not consider other factors that may affect income.
Methodological limitations: The study used multiple linear regression analysis methods, which may not be suitable for all types of data.

Future Research Directions

Future research directions include:

Investigating other factors that affect income: Future studies can investigate other factors that affect the income of women's clothing traders in the Tanjung Morawa City market.
Using other research methods: Future studies can use other research methods, such as qualitative research methods, to investigate the factors that affect the income of women's clothing traders in the Tanjung Morawa City market.
Investigating the impact of external factors: Future studies can investigate the impact of external factors, such as market development, competition with other traders, and changing fashion trends, on the income of women's clothing traders in the Tanjung Morawa City market.
Q&A: Factors Affecting the Revenue of Women's Clothing Traders in the Tanjung Morawa City Market

Introduction

In our previous article, we discussed the factors that affect the revenue of women's clothing traders in the Tanjung Morawa City Market. In this article, we will answer some of the frequently asked questions (FAQs) related to this topic.

Q: What are the most significant factors that affect the revenue of women's clothing traders in the Tanjung Morawa City Market?

A: The most significant factors that affect the revenue of women's clothing traders in the Tanjung Morawa City Market are trading hours, capital, and trading experience.

Q: Why is trading hours a significant factor in determining revenue?

A: Trading hours are a significant factor in determining revenue because they affect the number of customers that a trader can serve. Traders who operate for longer hours can serve more customers, which can lead to increased revenue.

Q: Why is capital a significant factor in determining revenue?

A: Capital is a significant factor in determining revenue because it affects the quality and quantity of products that a trader can sell. Traders who have adequate capital can purchase high-quality products, which can attract more customers and increase revenue.

Q: Why is trading experience a significant factor in determining revenue?

A: Trading experience is a significant factor in determining revenue because it affects a trader's ability to market and sell products effectively. Traders who have more experience tend to have better marketing strategies, which can lead to increased revenue.

Q: What are some other factors that can affect the revenue of women's clothing traders in the Tanjung Morawa City Market?

A: Some other factors that can affect the revenue of women's clothing traders in the Tanjung Morawa City Market include market development, competition with other traders, and changing fashion trends.

Q: How can traders in the Tanjung Morawa City Market increase their revenue?

A: Traders in the Tanjung Morawa City Market can increase their revenue by improving their trading hours, investing in adequate capital, developing effective marketing strategies, and maintaining good relations with customers.

Q: What are some challenges that women's clothing traders in the Tanjung Morawa City Market may face?

A: Some challenges that women's clothing traders in the Tanjung Morawa City Market may face include limited access to capital, competition with other traders, and changing fashion trends.

Q: How can women's clothing traders in the Tanjung Morawa City Market overcome these challenges?

A: Women's clothing traders in the Tanjung Morawa City Market can overcome these challenges by investing in adequate capital, developing effective marketing strategies, and maintaining good relations with customers.

Conclusion

In conclusion, the revenue of women's clothing traders in the Tanjung Morawa City Market is affected by a variety of factors, including trading hours, capital, and trading experience. By understanding these factors and taking steps to improve them, traders can increase their revenue and succeed in the competitive market.

Recommendations

Based on the FAQs answered in this article, the following recommendations are made:

Invest in adequate capital: Traders need to invest in adequate capital to purchase high-quality products and attract more customers.
Improve trading hours: Traders need to improve their trading hours to serve more customers and increase revenue.
Develop effective marketing strategies: Traders need to develop effective marketing strategies to attract more customers and increase revenue.
Maintain good relations with customers: Traders need to maintain good relations with customers to increase revenue and build a loyal customer base.
Monitor market trends: Traders need to monitor market trends to stay ahead of the competition and increase revenue.

Limitations

This article has several limitations, including:

Limited scope: The article only focused on the factors that affect the revenue of women's clothing traders in the Tanjung Morawa City Market, and did not consider other factors that may affect revenue.
Methodological limitations: The article used a qualitative research method, which may not be suitable for all types of data.
Limited sample size: The article only considered a small sample size of women's clothing traders in the Tanjung Morawa City Market.

Future Research Directions

Future research directions include:

Investigating other factors that affect revenue: Future studies can investigate other factors that affect the revenue of women's clothing traders in the Tanjung Morawa City Market.
Using other research methods: Future studies can use other research methods, such as quantitative research methods, to investigate the factors that affect the revenue of women's clothing traders in the Tanjung Morawa City Market.
Investigating the impact of external factors: Future studies can investigate the impact of external factors, such as market development, competition with other traders, and changing fashion trends, on the revenue of women's clothing traders in the Tanjung Morawa City Market.