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Oct 13, 2025 by magicalceylontours.com 40 views

Financial Analysis and Marketing of Aren Fiber Products (Aenga Pinnata) in the Government of Sei Rampah District, Serdang Bedagai Regency

Introduction

The Government of Sei Rampah District, Serdang Bedagai Regency, has been exploring various ways to promote sustainable development and economic growth in the region. One of the non-wood forest products that has been identified as having high economic potential is the Aren fiber (Arenga Pinnata). This tree is widely available in the region and has various uses, including the production of brooms and brushes. However, the use of Palm fiber is still limited due to a lack of information about its financial value. This study aims to analyze the financial feasibility, workflow, margins, and marketing efficiency of Palm fiber products.

Background

Aren fiber (Arenga Pinnata) is a non-wood forest product that has been used for various purposes, including the production of brooms and brushes. The tree is widely available in the region and has various uses, including food, medicine, and fiber production. However, the use of Palm fiber is still limited due to a lack of information about its financial value. This study aims to analyze the financial feasibility, workflow, margins, and marketing efficiency of Palm fiber products.

Methodology

This study used a combination of financial analysis and marketing analysis to evaluate the feasibility of Palm fiber products. The respondents involved in the study were business actors who produce fiber and sell products made from Palm fiber. The data analysis method used included financial analysis and marketing analysis.

Results and Discussion

The results of the study showed that the broom-making business from Palm fiber has a R/C (Return Cost) ratio value of 1.15. This shows that every one rupiah incurred for production costs can generate a profit of 1.15 rupiah. To reach the break-even point (BEP), the required production volume is 314 units, with a selling price per unit of Rp. 4,668.07. Payback period for this business is recorded for 12 production times, which means the time needed to regain the initial capital issued is quite long.

Meanwhile, the business of making a brush from Palm fiber has a lower R/C ratio, which is 1.10. Production volume to reach break-even is 321.20 units with a selling price of Rp. 729.99 per unit. Payback period for the brush business is much shorter, which is only 3 times production. This shows that the brush business is faster in returning the capital spent compared to the broom business.

Further analysis revealed that there are three marketing channels for brooms with a margin value of Rp. 9,650, while the brush has a margin value of Rp. 4,630. However, the existing marketing channels are declared inefficient, because the mark-up value applied to sales is quite high. This shows that despite the market potential for high palm fiber products, entrepreneurs face challenges in marketing efficiency that can affect the profitability of their business.

Conclusion

From the results of the analysis, it can be concluded that although Palm fiber products have good economic potential, there are challenges in terms of marketing and returning capital that needs attention. Increasing information and education is needed to the public regarding the economic value of Palm fiber, as well as the development of marketing channels that are more efficient to increase the competitiveness of this product. This effort is expected to maximize the economic benefits of palm palm products in the villages and surrounding areas.

Recommendations

Based on the results of the study, the following recommendations are made:

Increase information and education: Increasing information and education to the public regarding the economic value of Palm fiber is necessary to promote its use and development.
Develop efficient marketing channels: Developing efficient marketing channels is necessary to increase the competitiveness of Palm fiber products and to reduce the mark-up value applied to sales.
Improve production efficiency: Improving production efficiency is necessary to reduce production costs and to increase the profitability of the business.
Promote sustainable development: Promoting sustainable development is necessary to ensure the long-term viability of the Palm fiber industry.

Limitations

This study has several limitations, including:

Limited sample size: The sample size of the study is limited, which may affect the generalizability of the results.
Limited data availability: The availability of data on Palm fiber production and marketing is limited, which may affect the accuracy of the analysis.
Limited scope: The study only focuses on the financial feasibility and marketing efficiency of Palm fiber products, which may not capture other important aspects of the industry.

Future Research Directions

Future research directions include:

Conducting a comprehensive analysis: Conducting a comprehensive analysis of the Palm fiber industry, including its production, marketing, and economic aspects.
Developing a business plan: Developing a business plan for the Palm fiber industry, including its production, marketing, and financial aspects.
Promoting sustainable development: Promoting sustainable development of the Palm fiber industry, including its social, environmental, and economic aspects.

Conclusion

In conclusion, this study has provided valuable insights into the financial feasibility and marketing efficiency of Palm fiber products. The results of the study have shown that Palm fiber products have good economic potential, but there are challenges in terms of marketing and returning capital that needs attention. Increasing information and education is necessary to promote the use and development of Palm fiber products, as well as the development of efficient marketing channels and production efficiency. Promoting sustainable development is also necessary to ensure the long-term viability of the Palm fiber industry.
Q&A: Financial Analysis and Marketing of Aren Fiber Products (Aenga Pinnata) in the Government of Sei Rampah District, Serdang Bedagai Regency

Introduction

In our previous article, we discussed the financial analysis and marketing of Aren fiber products (Aenga Pinnata) in the Government of Sei Rampah District, Serdang Bedagai Regency. This article provides a Q&A section to further clarify the findings and recommendations of the study.

Q: What are the main findings of the study?

A: The study found that the broom-making business from Palm fiber has a R/C (Return Cost) ratio value of 1.15, while the brush business has a lower R/C ratio of 1.10. The study also found that the existing marketing channels for Palm fiber products are inefficient, with a high mark-up value applied to sales.

Q: What are the implications of the study's findings?

A: The study's findings suggest that Palm fiber products have good economic potential, but there are challenges in terms of marketing and returning capital that need attention. Increasing information and education is necessary to promote the use and development of Palm fiber products, as well as the development of efficient marketing channels and production efficiency.

Q: What are the recommendations of the study?

A: The study recommends increasing information and education to the public regarding the economic value of Palm fiber, developing efficient marketing channels, improving production efficiency, and promoting sustainable development.

Q: What are the limitations of the study?

A: The study has several limitations, including a limited sample size, limited data availability, and a limited scope.

Q: What are the future research directions?

A: Future research directions include conducting a comprehensive analysis of the Palm fiber industry, developing a business plan for the industry, and promoting sustainable development of the industry.

Q: How can the study's findings be applied in practice?

A: The study's findings can be applied in practice by increasing information and education to the public regarding the economic value of Palm fiber, developing efficient marketing channels, and improving production efficiency.

Q: What are the potential benefits of promoting the use and development of Palm fiber products?

A: Promoting the use and development of Palm fiber products can have several potential benefits, including increasing economic growth, creating jobs, and promoting sustainable development.

Q: What are the potential challenges of promoting the use and development of Palm fiber products?

A: Promoting the use and development of Palm fiber products can have several potential challenges, including limited information and education, inefficient marketing channels, and limited production efficiency.

Q: How can the study's findings be used to inform policy decisions?

A: The study's findings can be used to inform policy decisions by providing evidence of the economic potential of Palm fiber products and the challenges that need to be addressed to promote their use and development.

Conclusion

In conclusion, this Q&A article provides further clarification of the findings and recommendations of the study on the financial analysis and marketing of Aren fiber products (Aenga Pinnata) in the Government of Sei Rampah District, Serdang Bedagai Regency. The study's findings suggest that Palm fiber products have good economic potential, but there are challenges in terms of marketing and returning capital that need attention. Increasing information and education is necessary to promote the use and development of Palm fiber products, as well as the development of efficient marketing channels and production efficiency.