Continued monitoring and regulation of advertising quality

Oct 13, 2025 by magicalceylontours.com 141 views

The Quality of Flu Advertising and Its Effect on the Selection of Drugs by Self-Medication to the Community in the Village of Melati, Kecamatan

Introduction

In today's digital age, people are increasingly seeking health solutions independently, including when it comes to choosing flu drugs. The village of Melati, a completed sub-district, is no exception. With the rise of television advertising, flu ads have become a primary source of information for the community. However, the quality of these advertisements and their impact on the selection of drugs through self-medication is a pressing concern. This study aims to evaluate the quality of flu advertisements on television and their effect on the choice of drugs taken through self-medication by the local community.

The Importance of Quality Advertising in Public Health

Quality advertising plays a crucial role in public health education. It provides accurate and trustworthy information about the benefits and risks of flu drugs, enabling the public to make informed decisions about their health. However, moderate quality advertisements may still contain unclear information or cause confusion for consumers. This can lead to misinformed decisions and potentially harm public health.

Research Methodology

This study employed a cross-sectional survey method, involving 230 respondents aged 18 years and over. The respondents were chosen using Snowball Sampling techniques, and data was collected through online questionnaires that had been tested for validity and reliability. The quality of flu advertising on television was analyzed using the score assessment method. The research was conducted from June to July 2022.

Results and Analysis

The results showed that of the twelve flu advertisements that aired on television, ten advertisements were declared good quality, while two other advertisements were classified as moderate. As many as 84.78% of respondents admitted that the advertisement affected the selection of drugs they consume through self-medication. This indicates that the information conveyed through advertising plays an important role in community decision-making.

Further analysis shows that good quality advertisements tend to provide accurate and trustworthy information about the benefits and risks of flu drugs. Conversely, moderate quality advertisements may still contain unclear information or cause confusion for consumers.

The Impact of Good Quality Advertisements

Good quality advertisements have a significant influence on the selection of drugs by self-medication. They provide accurate and trustworthy information about the benefits and risks of flu drugs, enabling the public to make informed decisions about their health. This is particularly important in the context of flu, where the consequences of misinformed decisions can be severe.

The Importance of Monitoring and Regulating Advertising Quality

It is essential for authorities and stakeholders in the health sector to continue to monitor and regulate the quality of drug advertisements. This will ensure that the public has access to accurate and trustworthy information about flu drugs, enabling them to make informed decisions about their health.

Conclusion

Based on the results of the study, it can be concluded that the advertisement of flu drugs on television which is aired on the people of Melati Hamlet is generally good quality and has a significant influence on the selection of drugs by self-medication. This condition shows the importance of quality advertising in supporting public health education. With the right information, the public can make a wiser choice and responsible for their health.

Recommendations

Based on the findings of this study, the following recommendations are made:

Continued monitoring and regulation of advertising quality: Authorities and stakeholders in the health sector should continue to monitor and regulate the quality of drug advertisements to ensure that the public has access to accurate and trustworthy information about flu drugs.
Education and awareness: Public health education and awareness campaigns should be implemented to educate the public about the importance of quality advertising and the potential risks of misinformed decisions.
Improved advertising standards: Advertising standards should be improved to ensure that advertisements are accurate, trustworthy, and free from misleading information.

By implementing these recommendations, the public can be assured of access to accurate and trustworthy information about flu drugs, enabling them to make informed decisions about their health.
Frequently Asked Questions (FAQs) About the Quality of Flu Advertising and Its Effect on the Selection of Drugs by Self-Medication

Q: What is the main purpose of this study?

A: The main purpose of this study is to evaluate the quality of flu advertisements on television and their effect on the choice of drugs taken through self-medication by the local community in the village of Melati, Kecamatan.

Q: How was the study conducted?

A: The study employed a cross-sectional survey method, involving 230 respondents aged 18 years and over. The respondents were chosen using Snowball Sampling techniques, and data was collected through online questionnaires that had been tested for validity and reliability.

Q: What were the results of the study?

A: The results showed that of the twelve flu advertisements that aired on television, ten advertisements were declared good quality, while two other advertisements were classified as moderate. As many as 84.78% of respondents admitted that the advertisement affected the selection of drugs they consume through self-medication.

Q: What is the significance of good quality advertisements?

A: Good quality advertisements have a significant influence on the selection of drugs by self-medication. They provide accurate and trustworthy information about the benefits and risks of flu drugs, enabling the public to make informed decisions about their health.

Q: What is the importance of monitoring and regulating advertising quality?

A: It is essential for authorities and stakeholders in the health sector to continue to monitor and regulate the quality of drug advertisements. This will ensure that the public has access to accurate and trustworthy information about flu drugs, enabling them to make informed decisions about their health.

Q: What are the potential risks of misinformed decisions?

A: The potential risks of misinformed decisions include the misuse of flu drugs, the development of antibiotic resistance, and the exacerbation of underlying health conditions.

Q: What can be done to improve advertising standards?

A: Advertising standards can be improved by implementing stricter regulations, increasing transparency, and providing accurate and trustworthy information about the benefits and risks of flu drugs.

Q: What is the role of public health education and awareness in this context?

A: Public health education and awareness campaigns play a crucial role in educating the public about the importance of quality advertising and the potential risks of misinformed decisions.

Q: What are the implications of this study for public health policy?

A: The findings of this study have significant implications for public health policy, highlighting the need for continued monitoring and regulation of advertising quality, as well as the importance of public health education and awareness campaigns.

Q: What are the limitations of this study?

A: The limitations of this study include the use of a cross-sectional survey method, which may not capture the full range of experiences and perspectives of the respondents. Additionally, the study was conducted in a specific context, and the findings may not be generalizable to other populations.

Q: What are the future directions for research in this area?

A: Future research should focus on exploring the impact of advertising on health outcomes, as well as the development of effective strategies for improving advertising standards and promoting public health education and awareness.